SEO & GEO: be visible everywhere
Your clients search on Google. They also ask ChatGPT, Perplexity and Claude. If your site isn't optimized for both, you're losing a growing share of your audience.
Your clients don't search like they used to
of 18-34 year olds use generative AI as their primary search engine.
visibility in AI responses if your site isn't structured for them.
channels to optimize: classic Google + generative AIs. Both matter.
SEO alone is no longer enough. GEO alone isn't enough yet. You need to master both.
SEO — Next-generation search optimization
At Busony, SEO fundamentals are executed with rigor and amplified by AI so your business is visible everywhere.
SEO — Next-generation search optimization
At Busony, SEO fundamentals are executed with rigor and amplified by AI so your business is visible everywhere.
Full technical audit
Analysis of structure, speed, indexation, errors and opportunities on your site.
Keyword strategy
Advanced semantic research to identify high-potential queries in your sector.
On-page optimization
Titles, meta descriptions, heading structure, content architecture and internal linking.
AI-assisted content
AI-assisted writing, validated by experts, for relevant and high-performing content.
Smart internal linking
Internal link architecture designed for crawl efficiency, topical authority and user experience.
Performance & Core Web Vitals
Speed optimization, LCP, FID and CLS improvements to satisfy Google and your visitors.
Local SEO
Google Business Profile, local citations, reviews and proximity search optimization.
Tracking & reporting
Real-time dashboards, position tracking and detailed monthly reports.
GEO — Generative Engine Optimization
Optimize your presence in generative AI responses: ChatGPT, Perplexity, Gemini, Claude.
How AIs find you
- Structured data (schema.org, JSON-LD)
- Domain authority and quality backlinks
- Factual, sourced and verifiable content
- Named entities and knowledge graph
- Citation frequency across the web
What we do
- Complete and optimized schema.org markup
- E-E-A-T content strategy (Experience, Expertise, Authority, Trust)
- Entity optimization and Knowledge Graph
- Structured FAQs and enriched data
- Monitoring your citations in AI responses
SEO vs GEO: two complementary approaches
SEO positions your site in Google results. GEO positions your brand in AI responses. Both are essential.
Search Engine Optimization
- Classic search engines (Google, Bing)
- Optimization via keywords and links
- Result: position in SERPs
- Metrics: rankings, organic traffic, CTR
- Proven and measurable ROI
Generative Engine Optimization
- Generative AIs (ChatGPT, Perplexity, Claude, Gemini)
- Optimization via entities, authority and structure
- Result: citation in AI responses
- Metrics: mentions, AI share of voice, referred traffic
- Emerging competitive advantage
Both are complementary. We optimize your visibility on both channels simultaneously.
The MCP protocol: your strategic advantage
The Model Context Protocol (MCP) is an open standard that allows AIs like Claude to connect directly to your tools and data sources.
Why is this a game-changer for your content?
Thanks to the MCP protocol, we connect Claude directly to Google Search Console and Google Analytics. Result: content production, publication, optimization and translation driven by AI, with real performance data as input. No more blind optimization — every content decision is guided by your actual traffic and ranking data.
Google Search Console
AI analyzes your queries, positions, CTR and impressions to identify content opportunities.
Google Analytics
AI accesses your traffic data, user behavior and conversions for continuous optimization.
Content production
SEO/GEO content creation based on your real performance data, not guesswork.
Translation & localization
Multilingual translation optimized for each market's SEO, directly from the AI.
WebMCP: make your site readable by AI agents
Google just introduced the Web Model Context Protocol (WebMCP) in preview. This protocol transforms your site into structured tools that AI agents can understand and use — no scraping, no computer vision.
What is WebMCP?
WebMCP is a standard protocol that allows AI agents (chatbots, copilots, assistants) to interact with a website via structured actions rather than "looking" at pixels or scraping the DOM. Your site becomes a set of tools (forms, workflows, actions) that AI can call properly.
How does it work?
Declarative API
Simple HTML attributes on your forms and interface elements expose "tools" understandable by AI agents. Lightweight implementation, WordPress-compatible.
Imperative API
On the JavaScript side, you register complex tools and workflows (multi-step, confirmations) to precisely define what the agent can do on your site.
compute cost for AI agents
accuracy on executed tasks
Why is this crucial for your visibility?
Optimizing a site for AI no longer just means content + schema.org. You also need to clearly expose tools and actions via WebMCP so agents can book, order, fill a form directly on your site. This is the new layer of "technical SEO for agents".
Busony brings your WordPress site up to WebMCP standards
We implement the WebMCP protocol on your WordPress site so AI agents can natively interact with your forms, catalog and booking system. Your site becomes "AI-ready" — not just readable, but actionable by agents.
Concrete example: your WooCommerce store
Your WooCommerce store becomes usable by AI agents in a reliable and structured way — instead of just being "read" like a regular web page.
Customer-facing
AI-assisted shopping
An agent can search products, compare, filter, check stock, then add to cart — without "blind clicking".
Multi-channel journey
The same agent (chat, browser, voice assistant) can complete a purchase, track an order or manage a return directly via your WooCommerce.
Back-office
Back-office automation
An agent can list orders to ship, update statuses, adjust stock and create coupons via WebMCP endpoints.
External AI integrations
Internal copilots, chatops, Zapier integrations — all can control your store in a structured way.
AI performance
Structured interactions
AI calls typed tools (JSON schemas) instead of parsing HTML. Fewer errors, fewer hallucinations.
Reduced cost
Less compute for AI models = faster and cheaper integrations for you and your partners.
By enabling WebMCP now, your store becomes "agent-ready" and opens up to new acquisition channels: AI assistants, shopping copilots and agentic commerce.
We don't do old-school SEO.
We prepare your visibility for tomorrow's web — where Google and AI coexist.
Project roadmap
A structured approach to optimize your visibility across all channels.
SEO & GEO audit
Complete analysis of your current visibility: Google rankings, AI response presence, technical audit, competitive analysis.
Strategy & action plan
Priority definition, editorial calendar, schema.org markup plan, entity strategy and WebMCP roadmap.
Implementation
Technical optimizations, content creation, structured markup, WebMCP compliance and MCP connection to analytics tools.
Continuous optimization
SEO & GEO performance monitoring, monthly adjustments, new content and adaptation to algorithm changes.
Use cases by sector
Technologies & tools
A modern tech stack for maximum performance across all channels.
CMS
Optimized WordPress
Optimization of your existing WordPress site: speed, Core Web Vitals, caching, technical structure and AI agent compatibility.
Structured markup
Schema.org & JSON-LD
Complete structured data for search engines and generative AIs. Rich snippets, FAQs, products, events.
Anthropic
MCP Protocol
Direct connection from Claude to Google Search Console and Analytics to drive your content strategy with real data.
WebMCP
WordPress site compliance so AI agents can interact with your forms and actions natively.
SEO & GEO FAQ
GEO is optimizing your presence in generative AI responses like ChatGPT, Perplexity, Gemini or Claude. Unlike classic SEO which targets Google results, GEO aims to be cited as a source in AI responses.
SEO optimizes your ranking in search engines (Google, Bing) via keywords and links. GEO optimizes your visibility in generative AIs via data structure, authority and entities. Both are complementary.
First SEO results typically appear in 3 to 6 months. GEO can show results faster as AIs frequently reindex their sources. We provide monthly reports to track progression.
The Model Context Protocol (MCP) is an open standard by Anthropic that allows AIs to connect directly to external tools. We use it to connect Claude to your Google Search Console and Analytics, enabling data-driven content strategy.
WebMCP is a protocol introduced by Google that allows AI agents to interact with your site via structured actions (book, order, fill a form) instead of scraping pages. It makes your site "actionable" by AIs, not just readable.
Yes. We implement SEO, GEO, schema.org markup and the WebMCP protocol directly on your WordPress site. No migration required.
E-E-A-T stands for Experience, Expertise, Authoritativeness, Trustworthiness. It's the framework Google uses to evaluate content quality. It's also a key factor for being cited by generative AIs.
We monitor your citations in ChatGPT, Perplexity, Claude and Gemini responses. We measure AI share of voice, referred traffic from these platforms and the evolution of your entity authority.
No. Both are complementary and reinforce each other. Good technical SEO also improves your GEO, and a GEO strategy strengthens your SEO authority. We optimize both simultaneously.
These are tags added to your HTML code that describe your content in a machine-readable way: products, FAQs, events, reviews, business info. They improve Google rich snippets and AI comprehension.
WebMCP creates a new layer of "technical SEO for agents". Beyond content and markup, your site exposes structured actions that AI agents can execute. This improves AI-driven user experience and your visibility in the agent ecosystem.
Via MCP, Claude directly accesses your Search Console data (queries, positions, CTR) and Analytics (traffic, conversions). It produces optimized content based on real data, not guesswork. It can also translate and localize content for each market.
Brands optimized for GEO see increased mentions in AI responses, a new qualified traffic channel and overall brand authority reinforcement. It's a major competitive advantage as few businesses have adopted it yet.
No. SEO remains essential — Google still processes billions of queries daily. GEO adds a new channel. Businesses that master both will have a decisive advantage.
Each project is custom. We define the scope together (audit, implementation, content, WebMCP) and propose a package adapted to your budget and goals. Book a call for a free quote.
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