GEO Audit: understand how AIs see you
ChatGPT, Perplexity, Gemini, Claude. These engines answer billions of questions every day. Know exactly what place you hold there — and what you need to do to improve it.
organic traffic expected by 2026 according to Gartner, captured by generative AIs.
weekly active users on ChatGPT alone — that many searches bypassing Google.
of Google searches end without a click. Generative AIs accelerate this trend.
You're invisible where your customers are searching now
Traditional search engines are no longer the only entry point. Generative AIs answer questions directly — and they cite their sources. Are you among them?
AIs have their own knowledge base
ChatGPT and Perplexity don't search Google. They draw from their trained base + selected web sources. If you're not there, you don't exist.
Your competitors are getting ahead
While you read this, companies in your sector are structuring their content to be cited first. The first-mover advantage is massive.
Classic SEO is no longer enough
Ranking first on Google no longer guarantees being mentioned in AI responses. These are two different games — with different rules.
The 7 dimensions of the GEO Audit
Our audit analyzes your AI visibility from 7 complementary angles. Each dimension reveals concrete opportunities.
AI Mapping
We query ChatGPT, Perplexity, Gemini and Claude about your sector, services and brand name. We precisely document what they know — and ignore — about you.
Entity Clarity
AIs reason by entities, not keywords. We verify that your brand, products and expertise are clearly defined and recognized in knowledge graphs.
Technical GEO Audit
Schema.org, JSON-LD, heading structure, structured data, sitemap. We check that the technical signals AIs use to understand you are present and correctly implemented.
Content Extractability
AIs extract answers directly from your pages. We measure whether your content is structured in "answer-first" format, atomic paragraphs and FAQ to maximize citation probability.
Trust Signals & E-E-A-T
Experience, Expertise, Authority, Trust — AIs favor sources that have them. We audit your trust signals: identified authors, proof, certifications, reviews, external citations.
Competitive AI Benchmark
We compare your AI visibility with your top 3-5 competitors. Who gets cited? On which topics? How often? This benchmark reveals the gaps to fill first.
Ambient Reputation
AIs aggregate what's said about you across the web: forums, reviews, press, social media. We analyze your ambient reputation and its impact on your citability.
What the audit reveals concretely
In 15 days, you have a precise picture of your situation and a prioritized action plan.
Your current situation
- How ChatGPT describes you (or doesn't)
- Your strength topics vs blind spots
- Your recognized vs unknown entities
- Your E-E-A-T score vs competition
- The most extractable pages of your site
- Your AI reputation in your sector
What we recommend
- Priority 1: high-impact immediate actions
- JSON-LD schemas to implement urgently
- Pages to restructure in GEO format
- Content to create to cover blind spots
- Reputation actions to strengthen authority
- 3 and 6-month roadmap
Before and after the GEO Audit
The audit is not an end in itself — it's the foundation of a precise and effective GEO strategy.
Without GEO Audit
- Unknown AI visibility
- Random optimizations
- Budget wasted on non-priority actions
- Competitors advancing in the shadows
- No baseline to measure progress
With Busony GEO Audit
- AI visibility measured and documented
- Priority actions identified
- Investments targeted on what works
- Competitive advantage clearly mapped
- Baseline to measure every step of progress
The GEO Audit transforms AI optimization from an intuition into a science. Every decision is guided by real data.
Your deliverables
A comprehensive, actionable report from day one.
AI Visibility Report
20 to 40-page document: raw test results from 4 AI engines, analysis by dimension, overall score and competitive comparison.
Prioritized Action Plan
Impact/effort matrix: actions ranked by gain potential. You know exactly what to start with, in what order, and why.
Ready-to-deploy code snippets
JSON-LD schemas, schema.org markup, FAQ structures — all technical code to integrate directly into your CMS without effort.
Competitive Benchmark
Comparative table of your visibility vs your top 3 competitors on each AI engine and key topic in your sector.
6-month Roadmap
Monthly implementation plan: what to do in month 1, 2, 3, then 4-6 to build lasting and dominant AI visibility.
Debrief & Q&A session
1-hour video debrief to present results, answer your questions and co-build your priorities.
You can't optimize what you don't measure.
The Busony GEO Audit is the first step toward your visibility in the AI era.
Our 4-phase methodology
A structured process for a rigorous report and actionable recommendations.
AI Collection & Testing
Systematic querying of ChatGPT, Perplexity, Gemini and Claude about your brand, competitors and topics. Raw documentation of all responses.
Technical Analysis
Site audit: schema.org, JSON-LD, content structure, extractability, speed, E-E-A-T signals. Comparison with 2026 GEO best practices.
Competitive Analysis
Identical tests on your top 3-5 competitors. Comparative mapping of each player's strengths and weaknesses in AI responses.
Report & Recommendations
Synthesis, scoring, prioritized action plan, code snippets, 6-month roadmap and video debrief session.
For all sectors looking to dominate AI responses
Audit tools & technologies
An analysis stack combining manual testing and specialized tools for exhaustive coverage.
Audit
Multi-engine AI Testing
Direct querying of ChatGPT (GPT-4o), Perplexity, Google Gemini and Claude Opus. Standardized test protocol on 30+ queries per engine.
Technical
Schema.org Analysis
Complete verification of structured data, JSON-LD, potential rich snippets and compliance with 2026 Google guidelines.
Authority
E-E-A-T Analysis
Assessment of Experience, Expertise, Authority and Trust as perceived by AIs: authors, citations, backlinks, reviews, presence on authority sources.
Tracking
AI Citation Monitoring
Documented baseline of your current AI share of voice — reference point to measure progress after implementing recommendations.
Questions about the GEO Audit
The GEO Audit analyzes how AI engines (ChatGPT, Perplexity, Gemini, Claude) currently perceive you. It measures your visibility in their responses, identifies your strengths and blind spots, and produces a prioritized action plan to improve your citability.
An SEO audit analyzes your Google ranking (keywords, backlinks, technical). The GEO Audit analyzes your citability in generative AIs: data structure, entity authority, content extractability, ambient reputation. These are two different games.
We systematically test ChatGPT (GPT-4o), Perplexity, Google Gemini and Claude. These are the 4 main AI engines used by your prospects to get recommendations.
From order to report delivery: 15 business days. This includes the collection phase, analysis, report writing and preparation of the debrief session.
Yes. The audit is not limited to a diagnosis — it includes a prioritized action plan (impact/effort matrix), ready-to-deploy code snippets (JSON-LD, schema.org) and a 6-month roadmap.
No. The GEO Audit is compatible with all CMS (WordPress, Shopify, Webflow, custom site...). The report and recommendations are adapted to your technical environment.
AIs reason by entities (proper names, brands, concepts) rather than keywords. Entity clarity measures whether your brand, services and expertise are clearly defined and recognized in AI knowledge bases — a key citability factor.
The standard audit includes analysis of 3 direct competitors. An extension to 5 competitors is available as an option. You choose which competitors to analyze.
Yes, and it's even recommended — that's precisely the point. The audit establishes your current baseline. It reveals what to fix first and prevents you from blindly investing in poorly targeted optimizations.
Each audit is quoted on a case-by-case basis depending on your site size and number of competitors analyzed. Book a call to receive a personalized quote within 24 hours.
The initial audit is a one-shot service. We recommend a follow-up audit every 6 months to measure progress and adapt to AI algorithm changes. Monthly citation monitoring is also available by subscription.
You have a complete action plan. You can implement it yourself or choose to have us handle the implementation via our SEO & GEO service. A post-audit accompaniment proposal will be presented at the debrief, with no obligation.
Know exactly where you stand in the AI era
Order your GEO Audit or book a call to discuss it. Response within 24 hours.