GEO + SEO 360° Audit: from your local territories to international markets
We cross-reference geographic data, SEO and analytics (Search Console, GA4, Google Ads) to identify where you're losing traffic, leads and revenue — by city, region, country or language zone.
of businesses have no consolidated SEO + GEO + Ads view by territory despite having the tools in place.
more conversions on pages precisely targeting a territory vs generic pages.
of qualified traffic recoverable on average from white zones identified during the audit.
You're visible on Google, but not always where your customers actually are
Standard SEO reports don't clearly link visibility, qualified traffic and business conversions by geographic zone or language market.
Your real markets vs target markets diverge
Your best customers may come from regions or countries you're not actively targeting. The audit reveals these under-exploited high-potential zones.
Fragmented data, incomplete vision
GSC, GA4, Ads: each tool tells part of the story. Without cross-reading by territory, you're making decisions without seeing the full picture.
Budget misallocated between SEO, GEO and Ads
Some markets need more organic SEO, others require paid, others localized GEO content. The audit tells you exactly where to put your budget.
An audit that cross-references all your channels by territory
Move from a classic SEO audit to a business view by market, language and territory — across all channels.
Search Console
Queries, clicks, impressions, CTR, positions — analyzed by country, region, city and language of origin.
Google Analytics 4
Sessions, conversions, revenue — cross-referenced with SEO data by market and intent type.
Google Ads
Paid vs organic keywords, broadcast zones, CPA/ROAS — to identify synergies and arbitrage opportunities.
Technical SEO Audit
Indexing, hreflang, Core Web Vitals, multilingual/multidomain structure — the foundation that conditions everything else.
The 6-step methodology
A structured analysis that cross-references all your data to reveal opportunities by market.
GEO Analysis by Territory
Mapping of performance by country, region, city or language zone: visibility, traffic, conversions, value per visit. Identification of white zones where demand exists but your presence is absent.
SEO Audit (technical, on-page, content)
Indexing, hreflang, performance, Core Web Vitals — then on-page (tags, headings, internal linking) and content (depth by market, duplication, gaps to fill).
SEO × Analytics (GA4) Cross-reference
Match Search Console impressions/clicks with GA4 sessions/conversions by market. Spot high-volume low-engagement pages and under-exploited markets.
SEO × Ads Cross-reference
Compare paid vs organic keywords by territory. Identify where paid compensates for SEO gaps and where organic could reduce Ads budget dependency.
Competitive GEO + SEO Benchmark
Analysis of your main competitors on your key markets: SERP, content, local and international strategies. Identification of countries and queries where they outrank you.
Synthesis & Prioritization
Prioritization matrix by market: quick wins, structural projects, GEO/SEO tests to launch. 3–6 month roadmap ordered by business impact.
What the audit reveals concretely
In 10 to 15 days, you have a complete view of your situation and a prioritized action plan.
Your current situation
- Your actually performing markets vs target markets
- High-potential white zones left unexploited
- Pages with high volume but low conversion by territory
- Paid keywords to develop organically
- Technical issues slowing your international visibility
- Markets where competitors outperform you
What we recommend
- Priority 1: quick wins per market (immediate impact)
- Hreflang and multilingual structure to fix or deploy
- Content to create or adapt per territory and language
- SEO vs Ads arbitrage by market and budget
- Internal linking and topical authority actions
- 3 and 6-month roadmap ordered by business impact
Before and after the SEO & GEO 360° Audit
The audit transforms fragmented data into clear business decisions.
Without 360° Audit
- Siloed view: SEO on one side, Ads on the other
- No reading by territory or language
- SEO/Ads budget allocated by intuition
- High-potential white zones ignored
- Competitors advancing on your markets in silence
With Busony SEO & GEO 360° Audit
- Consolidated cross-channel view by territory
- Priority markets identified and quantified
- Budget allocated to highest-ROI levers
- Geographic opportunities documented and actionable
- Competitive advantage clearly mapped
The 360° Audit transforms your analytics tools into a market-by-market business strategy. Every decision is guided by real data, not assumptions.
Access required for the audit
Read-only access is sufficient — no modifications to your site are required.
Google Search Console
Queries, pages, clicks, impressions, CTR, positions, countries and languages of origin, indexing issues.
Google Analytics 4
Sessions, events, conversions and revenue by country, region, city or audience segment.
Google Ads
Keywords, broadcast zones (countries, regions, cities), CPA/ROAS and synergies with organic. Optional but recommended.
CMS / Site access
To verify the technical SEO foundation: performance, indexing, multilingual/multidomain structure, internal linking.
Your deliverables
A comprehensive, actionable report from day one.
Detailed Report
Analysis by territory, market and channel (SEO / GEO / Ads) — with raw data, interpretations and recommendations.
Looker Studio Dashboard
Synthetic dashboard consolidating Search Console, GA4 and Ads by country, region, city, language and page type.
Prioritized Action Plan
Ordered list of GEO + SEO actions (technical, content, international structure, country/region/language targeting, potential Ads adjustments).
3–6 Month Roadmap
Monthly implementation plan by market, ordered by business impact (qualified traffic, leads, revenue) and effort level.
Debrief Session
Video call (1h) to present results, answer your questions and align marketing, management and teams on the roadmap.
Optional Monthly Support
Monthly support to drive actions, measure progress by market and adjust according to results.
You can't decide without seeing the full picture.
The SEO & GEO 360° Audit gives you the complete map of your digital territory.
Our 4-step process
A structured process for a rigorous report and actionable recommendations.
Scoping Call
Business model, priority countries/territories, business challenges. We define the exact scope of the audit together.
Access Setup
GSC, GA4, Ads, CMS. Verification of available data and configuration of analysis tools.
Analysis Phase
Cross-referencing GEO + SEO + Ads data by territory. Identification of opportunities, white zones and priority actions.
Debrief & Roadmap
Report presentation, operational roadmap, Q&A. Option: monthly support to drive actions.
Who is this audit for?
Tools & data sources
An analysis stack combining first-party data and specialized tools for exhaustive coverage.
Organic Visibility
Google Search Console
Analysis of queries, pages, positions, CTR and impressions by country, region and language. Detection of indexing and international coverage issues.
Traffic & Conversions
Google Analytics 4
Cross-referencing sessions, events and conversions with SEO data by territory. Identification of high-traffic but low-conversion markets.
Paid & Synergies
Google Ads
Mapping of paid vs organic keywords by geographic zone. Calculation of opportunities to reduce paid dependency through SEO.
Infrastructure
Technical SEO Audit
Site crawl, hreflang analysis, Core Web Vitals, multilingual/multidomain structure. Verification of the foundations that determine international visibility.
Questions about the SEO & GEO 360° Audit
Know exactly where you're losing traffic, leads and revenue
Order your SEO & GEO 360° Audit or book a call to discuss it. Response within 24 hours.